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A story about a suitcase
1923: a wager over a crocodile-skin suitcase inspires René Lacoste’s famous nickname.
CHAPTER 01 · René Lacoste
The champion turned inventor
René Lacoste, the original crocodile
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A crocodile signed Robert George
1927: Robert George sketches the crocodile that René wears on his blazer.
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Putting a logo on a garment. A Lacoste invention.
1933: the crocodile becomes an emblem embroidered on a tennis shirt.
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90 years, 10 crocodiles
The emblem evolves through decades of design.
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The versatile reptile
A symbol that keeps changing its skin.
CHAPTER 02 · The Lacoste Polo shirt
The invention that changed everything
One polo. One logo.
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Sleeves shortened. Movements liberated.
René changes tennis attire with shorter sleeves and greater freedom of movement.
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Invented by René Lacoste
A technical shirt combines comfort, petit piqué and a signature emblem.
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The L.12.12 polo shirt
The numbered name refers to Lacoste, petit piqué, short sleeves and the twelfth prototype.
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Lacoste Colours
Colourful polos join the collection from 1951.
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Elegance made in France
André Gillier and René Lacoste develop a distinctive fabric and manufacturing tradition.
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Moving with the world for 90 years
Communities around the world reinterpret Lacoste style.
CHAPTER 03 · The iconics
5 legendary pieces
The story behind the must-haves
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The tennis jumper
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crocodile caps
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100% tracksuits
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Bum bags forever
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Polos for all
CHAPTER 04 · The accessories
Lacoste Life
Fields of expression. Fields of distinction.
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Signature scents
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In full sight
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Lacoste time
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crocodile leather goods
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Chantaco interior
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Underwear know-how
CHAPTER 05 · The graphic design
The pattern revolution
Crocodile Codes
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The Piqué
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The court
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The stripes
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The net
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The Color Block
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The Punch
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The crocodile
CHAPTER 06 · The Collaborations
When the crocodile treats you
Play Collective!
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Lacoste X Campana
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Lacoste X Lesage
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Lacoste X Jean-Paul Goude
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Lacoste X Suprême
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Lacoste X A.P.C
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Lacoste X IUCN Save Our Species
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Lacoste X Minecraft
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Lacoste X Keith Haring
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Lacoste X Peter Saville
CHAPTER 07 · Throughout the world
Lacoste transcends cultures
Crocodile Planet
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France
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USA
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Japan
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Latin America
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Egypt
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Germany
CHAPTER 08 · The Sneaker
Since 1958
Crocodiles now wear shoes
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The René. The original shoe.
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Cutting edge innovation
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A prophetic sketch
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The golden age of crocodile silhouettes
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Iconic collaborations
CHAPTER 09 · Tennis
Lacoste on court
French Open and strokes of genius
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The Musketeers Generation
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The French Open
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Stroke of genius
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Legendary on court. Unforgettable in Lacoste.
CHAPTER 10 · Golf
Lacoste on the green
A story of women
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Simone and Catherine, the champions
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