27 Jul 2023
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HERITAGE
This summer's series
The incredible story behind the crocodile begins
Experience the year 1923 with exclusive imagery generated by the wonders of artificial intelligence and a never-before seen text…
AI-generated image using MidJourney.
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The fun little story behind a great logo
What's the real story behind the iconic Lacoste crocodile logo? It's quite funny, involving a tenacious tennis champ, a suitcase in a Boston shop window and a few American journalists writing in jest…
Read on to find out how it really came about
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