The “90th anniversary” badge designed by Le Club Lacoste members
Le Club Lacoste members took part in the creation of a special “90th anniversary” badge by coming up with different, original and creative designs. They then voted for their favourite badge.
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The Creative Challenge
From June 1 to 7, Le Club Lacoste Days took place, an exceptional week dedicated to Le Club Lacoste members. It was the perfect opportunity to take part in the Creative Challenge! The idea? Submit creative ideas for the special “90th anniversary” badge. Each participant was able to put forward his or her own design... and vote for their favourite badge.
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A member-exclusive polo shirt with the “90th anniversary” badge
Three thousand two hundred entries later, Pelagia Kolotouros (Lacoste’s Creative Director) and her team selected the winning badge among the designs with the most votes. The result? A member-exclusive Original L.12.12 polo shirt adorned with a superb “90th anniversary” special crocodile logo, soon available for purchase.
The winner of the Creative Challenge won a year’s supply of polo shirts and the Original L.12.12 embroidered with the badge he created. A superb dressing room in the purest crocodile style.
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Unleash your creativity
It’s your move, join Le Club Lacoste members, unleash your creativity and soon take part in a new co-creative challenge in collaboration with the brand’s studio.
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